EMBRACING PAY-BY-BANK: LESSONS FROM AMAZON

PayToCustomers & Use CasesPay-by-bankNew Payments PlatformExecutive Wisdom
Colin Baines | Chief Commercial Officer18th February 2025

The Australian retail payments landscape is transforming.

A seismic pay-by-bank shift is underway.

With Amazon, Red Energy and other familiar consumer brands recently rolling-out PayTo, it’s clear: pay-by-bank is about to go mainstream. This presents a golden opportunity for retailers to not just adapt, but to thrive in this new era of real-time, account-to-account (A2A) payment experiences.

We've already witnessed the gradual migration of consumers from credit cards to debit. This has been driven in part by higher surcharges and fees, growing consumer dissatisfaction

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